European Souvenir Buyers – Here’s How to Add a Touch of Aussie Fun (or Create Your Own Local Range)

We know that souvenir shoppers in Europe are discerning – valuing thoughtful design, sustainability, and items that feel meaningful. That’s why we think e3 Products is a great fit for European retailers!

We create high-quality souvenirs that are colourful, compact, and planet-friendly. Whether you want to stock authentic Aussie-made gifts or explore the potential of custom souvenirs made just for your city or region, we’re ready to help.

We’re picturing durable EUROPE collage stickers, adorable baguette keyrings, vibrant Tower Bridge magnets, and more.

Two Ways to Bring e3 to Europe

We work with global buyers in two key ways:

Wholesale Australian souvenirs – Think koala keyrings, kangaroo patches, and magnets featuring the Great Ocean Road, Uluru or Bondi Beach. These appeal to Australian expats, world culture fans, and international travellers looking for a little Aussie charm.
Custom-designed souvenirs – We collaborate with you to create product ranges tailored to your specific country, city or attraction. The designs are yours – the quality and care come from us.

What Could We Create for EuropeAN DESTINATIONS?

Here are just a few examples of what we could bring to life for European destinations:

France: Paris sticker sets with the Eiffel Tower, croissants, the Seine and Montmartre; Marseille drink bottles with coastal illustrations
Italy: Tuscany-themed journals, Rome fridge magnets, and Venice patch sets
Germany: Berlin sticker sheets with iconic monuments, pretzels and street art-inspired graphics
Spain: Barcelona Gaudí magnets, Madrid enamel keyrings, Seville flamenco patches
Netherlands: Amsterdam canal houses, bicycles, and tulip field illustrations on tote bags and pencil tins
UK: London mugs and magnets, Highland cow patches for Scotland, Giant’s Causeway designs for Northern Ireland
Greece: Santorini enamel keyrings, Mykonos drink bottles, Athens ancient ruins sticker packs
Switzerland: Mountainscapes on journals, wooden ornaments featuring alpine wildlife
Portugal: Lisbon street art on fridge magnets and pastel de nata sticker sets
Austria, Belgium, Norway, Sweden, Denmark & Iceland: We can design around architecture, landscapes, local wildlife or folklore – the possibilities are endless

We can custom-design a range with flexibility to include local languages, cultural references or visual themes that suit your audience. We work closely with our clients to ensure the final product reflects the region’s spirit – whether that’s playful, elegant, educational or traditional. Every item is designed in Australia and shipped globally, with sustainability always top of mind.

Why European Retailers Choose Us

Favourable exchange rate – Australian design at highly competitive pricing
Sustainable from start to finish – FSC® certified paper, rPET materials, and plastic-free packaging
Sustainable from start to finish – FSC® certified materials, rPET options, plastic-free packaging
Our commitment to the planet - we’re a carbon-neutral company, part of 1% for the Planet, and also run our own local Great Ocean Road Clean Up Day.
Design-forward thinking – Our team has experience blending artistic flair with commercial functionality
Custom options with European context – We can create multilingual packaging, culturally relevant themes, or custom map-based artwork
Ideal product types – Our bestsellers include:
- Fridge magnets
- Wooden ornaments
- Embroidered patches
- Notebooks and pencil tins
- Stickers and drink bottles

Ready to Bring Your Location to Life?

If you're a European retailer looking for souvenirs that customers actually want to use, wear or gift, we’d love to work with you. Whether you're stocking Australian icons or developing your own custom line, we’re here to help you build something playful, regional and meaningful. Contact us for more information.